Developers detest drudgery. The entire field of programming is proof of how hard people will work to automate away the boring tasks involved in building things. And, as vibe-coding has proved, they’ve even managed to find ways to not do most of the work in putting products together.
So I wasn’t very surprised to hear that Naïve, which offers infrastructure that lets AI agents take on the bulk of the work involved in running a business, had signed up over 30,000 developer customers within months of its launch.
Taking vibe-coding a step further, the startup claims its infra can automate most of the work in setting up and running a business — provided you supply the AI agents and the required token budget, of course. It packages the process of assembling payments, email accounts, phone numbers, cloud infrastructure, storage, and company incorporation behind a single API.
Naïve supplies a prompt that developers can provide to tools like Cursor, Claude Code or Codex, which can connect to their APIs to provision the infrastructure to set up a business. It lets an agent orchestrate the formation of a U.S. LLC, supplying details such as the state, industry code, business description and proposed names, though users are still required to be involved to complete KYC/KYB processes and make any required payments.
