Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella

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Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella break down recent brand campaigns, post-World Cup earnings and why brands are vying to act like Hollywood studios.

by Emmy Liederman & Cecilia Garzella August 06 2026

In this episode of Campaign Chemistry, Emmy Liederman and Cecilia Garzella discuss recent marketing campaigns, brand controversies and industry news. They play a game centered around marketing statistics, highlight notable campaigns from brands like Gap and Reese's and analyze the impact of the World Cup on brand performance. The conversation also touches on YouTube's earnings, the trend of brands positioning themselves as entertainment companies and Campaign US’ CMO 50 selection process.

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Campaign Chemistry: Campaign US managing editor Emmy Liederman and deputy editor Cecilia Garzella

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