Yesterday Nothing’s CMF brand launched a new pair of pretty cool open-ear earbuds, but a big part of the online discussion is around the AI-generated images the company keeps posting.
I think it’s pretty safe to say that AI has struck a nerve in the public discussion. While there are very valuable ways to use these tools, “AI slop” has come to dominate much of the web, and people are getting sick of it – if I see one more eye-searing ChatGPT poster I might lose it.
Nothing’s CMF brand is feeling the weight of the online discussion around AI-generated images, with loud backlash to the company’s use of AI in CMF Clip Pro marketing images.
With some images already having been deleted, the CMF by Nothing account has posted multiple marketing materials that are meant to show off the Clip Pro, but do so without the use of actual people. Disclaimers on the images state that “any resemblance to real persons is purely coincidental.”
Contains AI-generated imagery. Any resemblance to real persons is purely coincidental.
