Viant Named CTV Innovation Leader
Viant Earns Third Consecutive MarTech Breakthrough Award for Advances in CTV & AI
Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that it has been selected as winner of the “CTV Innovation Award” by MarTech Breakthrough, a leading market intelligence organization tracking innovation across the global marketing, sales and advertising technology industry. This recognition marks Viant's third consecutive MarTech Breakthrough Award win, following honors for "Best Demand Side Platform" in 2024 and "Best AI-Powered Advertising Platform" in 2025.
The award recognizes Viant's continued innovation and leadership in Connected Television, which represents more than 50% of advertiser spend on the Viant advertising platform and remains its fastest-growing channel. Through its proprietary CTV Intelligence Layer, Viant combines identity, contextual intelligence and verified human attention to help advertisers plan, execute, optimize and measure campaigns with greater precision. Together, these capabilities can transform CTV from a traditional reach and awareness channel into a true outcomes-driven channel.
