ViiV rolls out long-acting HIV campaign targeting ‘future you’

HIV drugmaker ViiV Healthcare is helping prospective HIV prevention or treatment users to make a choice that will help them later down the line in its “Do It For Future You” campaign.  | ViiV Healthcare is urging people to think about how today’s HIV prevention and treatment choices could shape their future. Its new “Do It For Future You” campaign spotlights long-acting options through a digital push that will expand to out-of-home advertising later this summer.