The Mets beat the Yankees to the punch through last week’s deal with Novig, but the Bronx Bombers have quickly responded by becoming the first MLB team to reach an agreement with the league’s official prediction-market partner, Polymarket.
Beginning “any game now,” Polymarket will be featured across Yankee Stadium, the prediction-market platform’s president of sports business development, Ari Borod, tells Front Office Sports. In addition to LED displays throughout the stadium, Polymarket will have “rotating home plate signage” that will be visible to both fans in the ballpark and viewers watching games on the YES Network and Amazon Prime, Borod says.
Financial details were not disclosed. For the time being, the deal only runs through the end of this season (Novig’s deal with the Mets is a multiyear agreement). “As we head into the playoffs, hopefully the Yankees will be around well into the fall,” Borod says.
“The Yankees are not just the most iconic team in baseball, but one of the most iconic teams in sports,” he tells FOS. “The Yankees hat is much bigger than sports. I can’t think of a better partner than the winningest team of all time.”
In addition to the home plate and other signage, Polymarket and the Yankees plan to offer “premium” experiences like letting fans take part in batting practice and allowing kids to run the bases. “We’ll ideate and come up with some more incredible stuff,” Borod says.
