The Mets are the first Major League Baseball team to sign a deal with a prediction-market platform, and they didn’t pick Kalshi or Polymarket. They chose Novig.
Terms of the exclusive, multiyear agreement were not disclosed. Under the deal, which will begin this season, Novig will be featured on the outfield wall at Citi Field and have a prominent presence throughout the ballpark and on Mets broadcasts, including through digital signage, LED displays, and more. Novig is now also an “MLB authorized prediction market,” meaning it’s allowed to use official league data under the “integrity framework” established through an agreement between MLB and the CFTC.
“It’s a big milestone, but not just for us,” Novig founder Jacob Fortinsky tells Front Office Sports. “It’s a sign of what’s to come. Major sports organizations are embracing prediction markets.”
Fortinsky says the seeds of the partnership were planted when he met Josh Cohen, the son of Mets owner Steve Cohen, at a recent UFC match in New York City.
“I told him about the business, he was excited about it, and the conversation went from there,” Fortinsky tells FOS.
