You picked a commission model - a percentage of GMV - because that's what everyone does. It's how Mirakl prices, it's how most SaaS marketplaces work, it's the default. And the more your marketplace grows, the more you pay.
Commission on GMV is one marketplace monetization model, not the only one - and it's the most expensive at scale. Subscriptions, listing fees, promoted placement, and hybrids each fit a different business. Picking the wrong one caps growth or pushes your best sellers away.
This guide covers five marketplace monetization models, where each fits, and the trap of letting your platform's pricing dictate your business model.
Why the monetization model matters more than it looks
The revenue model decides who pays, when, and how much - and that shapes seller behavior, margin, and growth ceiling.
