Indonesia
Society
A vendor arranges bottles of e-cigarette, or vape, liquids at a shop in Kendari, Southeast Sulawesi, on April 8, 2026. (Antara/Andry Denisah)
A YouTube livestream showing children promoting vape products has drawn condemnation from child protection advocates, who say the incident exposes weak enforcement against online nicotine advertising and the growing exploitation of children in digital marketing.The controversy centers on a July 28 livestream by Indonesian YouTuber Muhammad Jannah, better known as Bigmo, who promoted a vape liquid brand while encouraging children around him to repeatedly chant the product’s name during the broadcast.
The video prompted widespread criticism over the use of children to market nicotine products, which under Indonesian regulations are intended only for adults aged 21 and above.
