Many organizations are currently undergoing an SAP S/4HANA transformation, and some are already investing in AI technology. But how do new technologies actually work in day-to-day operations?
Between technical deployment and actual adoption, there is often a gap. What is needed goes beyond tools—it requires enablement, communication, and organizational change management that puts people first. Experiences from SAP customers show how this can succeed.
Global transformation, local anchoring as a guiding principle
Dulaan Punsag-Odefey cites a number that immediately makes the challenge tangible: 265. That is how many key users serve as change ambassadors at Hapag-Lloyd, distributed across six regions worldwide. The shipping company is one of the five largest in the world and is in the midst of an SAP S/4HANA Finance transformation. The “Fast Forward” program affects 4,000 SAP users in more than 140 countries.
Punsag-Odefey, organizational change management (OCM) lead at Hapag-Lloyd, explains: “Change management is anchored in our program as a strategic enabler. Not as an add-on, but as a core element.”
