Xbox, Electronic Arts and Discord are offering brands gaming opportunities with new ad formats.
There has long been a perception that brands underinvest in gaming relative to its strong reach, attention and engagement.
According to the Interactive Advertising Bureau’s gaming guide for chief marketing officers released this month, 212.3 million Americans play video games at least an hour a week, yet gaming still captures just 2.4% of digital ad spend.
To make in-game ads stick, EA has built its own stack rather than rent one. Now it wants to shape the standards before anyone…
Visa, State Farm, Red Bull and more have signed on as EA opens its 120-million-player ecosystem to native ad integrations.
India has 20% of global gamers but earns just 1.1% of gaming revenue. Browser gaming may be the missing link.
Electronic Arts Introduces EA Advertising, Launching Brands Directly Into Gameplay and Live ExperiencesConnecting brands to…
Discord is pushing its ad business further down the funnel, betting that its gaming communities can deliver more than impressions.
EA Advertising launches dynamic real-time ad placements across Madden, FC, and College Football as the $55B Saudi-led buyout…
