Times Prime, HSBC India join hands to enhance dining, lifestyle rewardsTimes Prime has partnered with HSBC India to provide dining and lifestyle benefits for the newly launched HSBC Live+ Visa Infinite Credit Card, expanding the premium lifestyle platform’s partnerships with financial institutions.The partnership expands Times Prime’s portfolio of premium financial institution collaborations, bringing its signature experiential ecosystem to an audience seeking access to distinctive dining and lifestyle experiences beyond conventional transaction-led rewards.The partnership was unveiled at the launch of the HSBC Live+ Visa Infinite Credit Card in Mumbai, where actress Disha Patani made a special appearance. The event also featured a multi-course culinary showcase hosted by George Calombaris and Gary Mehigan, former judges on MasterChef Australia.Through the partnership, HSBC Live+ Visa Infinite cardholders will receive access to Dine with Times Prime, an invitation-led platform offering curated experiences at some of India’s leading restaurants. The proposition focuses on access and curation rather than standard discount-led dining, with benefits including chef-curated menus, complimentary welcome drinks or desserts and other premium experiences.Through Dine with Times Prime, cardholders will have access to restaurants including Indian Accent, Lavonne Academy & Café, Olive Bar & Kitchen, Comorin, ITC Hotels and TresInd. The portfolio covers major Indian metros, along with dining destinations in Singapore, Thailand and Dubai.The dining offering is divided into three categories: Discovery, covering casual premium and all-day dining; Signature, featuring chef-led and destination restaurants; and Icon, comprising luxury hotel restaurants and nationally recognised culinary destinations.The benefits extend beyond dining, with cardholders also receiving a complimentary Sony LIV subscription and offers from brands including Uber, Toni&Guy and TUMI.Sandeep Batra, Head, International Wealth and Premier Banking, HSBC India, said, “The HSBC Live+ Visa Infinite Credit Card demonstrates our commitment to continuously enhance the overall experience of our customers’ distinct needs across segments. Designed to cater to the dynamic lifestyle of our customers, the credit card aims to reward every single transaction, ensuring they enjoy more value in every transaction. The card allows customers to enjoy delightful culinary experiences, enhanced benefits on hotels, travel, lifestyle and shopping. We encourage our customers to take advantage of this offer and maximize their benefits with their everyday spends.”Harshita Singh, Business Head, Times Prime, said: “Dining today is as much about the experience as the meal itself. Through Dine with Times Prime, we’ve partnered with some of India’s finest restaurants to offer members curated dining experiences beyond discounts. Our collaboration with HSBC brings this philosophy to a premium banking audience while reinforcing Times Prime’s role in creating differentiated card propositions for leading financial institutions.”Suresh Sethi, Group Country Manager, India and South Asia, Visa, said, “Affluence in India is evolving from ownership to experience-led living, with consumers seeking access, recognition and moments that feel personal, seamless and memorable. Dining stands out strongly in this shift - it is where lifestyle, culture and celebration come together. The coming together of HSBC Live+, Visa Infinite and Times Prime is a natural progression in this direction, combining HSBC’s customer insight, Visa Infinite’s global platform of premium access and trust, and Times Prime’s curated dining ecosystem, offering a proposition that brings alive the bespoke life desired by today’s discerning consumers.”