Offering upgraded on four pillars spanning Wealth, Travel, Health and International
HSBC yesterday announced the launch of a newly upgraded HSBC Premier proposition, aiming for the continued growth momentum in Taiwan’s affluent and high-net-worth (HNW) customer segments. Built around four pillars — Wealth, Health, Travel and International — the upgraded offering delivers an end-to-end premium experience, deepens customer relationships and engagement, and strengthens HSBC Premier’s position as a leading global brand of choice for affluent customers.“By 2030, global new wealth is expected to increase by US$124 trillion, with around one-third coming from Asia—making the region the core driver of the next wave of wealth growth,” said Kai Zhang, Head of International Wealth and Premier Banking Asia, HSBC. “As Aisa’s No.1 Wealth Manager and ‘Best Premier Banking in Asia’, HSBC will continue to increase investment in our key markets, including Taiwan, to grow our wealth business. Leveraging our unrivalled global network, we provide affluent and HNW clients with comprehensive support spanning wealth, health, travel privileges, and global lifestyle experiences.”Kevin Hu, Head of IWPB, HSBC Taiwan, added: “Our observation showed that up to 40% of affluent investors globally prioritise life goals, such as travel, hobbies, etc., as key financial aims. To deepen engagement with affluent and HNW customers, we’re enhancing HSBC Premier’s wealth and international experiences and upgrading the HSBC Premier Mastercard with refined benefits — especially for health protection and travel privileges —supporting wealth preservation, growth and legacy, while enriching health and lifestyle experiences.”
