A humanoid robot interacts with shoppers in Shanghai. CHINA DAILY
China's livestreaming, social commerce and quick commerce models are increasingly influencing the way consumers discover and buy products around the world, said Nielsen-IQ, a leading consumer intelligence company, in a report.
The country's live commerce market reached about $900 billion in 2025, approaching the size of the entire e-commerce market in the United States, according to the NIQ report — The Commerce Revolution: Where East Meets West.
The Asia-Pacific region accounted for about 55 percent of global e-commerce revenue, while 59 percent of consumers in the region said they already purchase products through social platforms, the report said.
The figures highlight the evolution of commerce beyond traditional online shopping into connected ecosystems where content, community, media, payments and fulfillment work together, according to the report.
