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The life insurance industry is expected to maintain growth in the second half of 2026, driven by rising demand for health protection, retirement planning and investment-linked products, despite persistent economic uncertainty and weaker household purchasing power, according to the Thai Life Assurance Association (TLAA).
TLAA president Nusara Banyatpiyaphod said the industry is on track to achieve its full-year premium growth target of 2.5-3.5%, with total premiums reaching 690-700 billion baht.
During the first six months, total premiums rose 4.57% year-on-year to 342 billion baht, supported by strong renewal premiums, which soared 6.94%, while policy persistency remained high at 84%.
Although premium growth is expected to ease in the third quarter due to seasonal factors, the final three months are traditionally the industry's strongest sales period. However, growth may moderate because of a high base in the same period of 2025.
