Thailand's life insurance industry is expected to maintain its growth momentum this year, following a 3.45% year-on-year expansion the previous year.According to Nusara Assakul Banyatpiyaphod, president of the Thai Life Assurance Association (TLAA), the country's life insurance market is likely to continue benefiting from long-term structural trends, including an ageing population, greater health awareness and rising demand for retirement planning.
Insurers may need to manage higher claims costs and persistent medical inflation, she said.
According to Mrs Nusara, also chief executive of Ocean Life Insurance, Thailand's life insurance sector generated total premiums of 677 billion baht in 2025, up 3.45% year-on-year, as consumers sought greater financial security amid economic uncertainty, rising healthcare costs and an ageing population.
The fastest-growing segment was unit-linked insurance, with premiums rising 15.7% on strong demand for investment-linked protection.
Health riders gained 11.7%, supported by increasing healthcare awareness and medical inflation, while annuity products expanded 9.14% as Thailand continued its transition towards a "super-aged" society.
