The "BTS effect" has reached the beauty aisle, turning everyday skincare and lip care products into fan-favorite essentials.
(L-R) Jimin, J-Hope, Jin, Jungkook, RM, Suga, and V of BTS perform onstage during the 64th Annual GRAMMY Awards at MGM Grand Garden Arena on April 03, 2022 in Las Vegas, Nevada.
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The “BTS effect” is real – and it goes far beyond music. Whenever one of the seven members shares a favorite snack, drink, fashion piece or beauty product, fans around the world take notice. In the beauty space, that influence has helped introduce millions of people to the world of K-beauty. Now, as BTS continues their ARIRANG World Tour, fans are celebrating the group’s return while revisiting the products and trends endorsed by the members.
