Keep your lips smooth, hydrated and "Butter"-soft with Laneige's newest custom lip mask.

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Laneige is giving beauty lovers a new way to experience one of its most viral products. The K-beauty brand behind the viral Lip Sleeping Mask has launched a new customization experience that lets shoppers create their own personalized lip care blend. The move builds on Laneige’s previous collaborations with K-pop stars, including BTS’ Jin and KATSEYE.

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