NRBC Bank PLC has launched its month-long “Triple One Campaign 2026”, an initiative designed to enhance customer engagement, accelerate deposit mobilisation, and expand the bank’s credit card portfolio.Md Touhidul Alam Khan, managing director and CEO of the bank, inaugurated the campaign at the bank’s head office in Dhaka recently, according to a press release. Addressing the gathering, Touhidul said the campaign’s transformative potential represents a strategic lever for accelerating NRBC Bank’s business growth by cultivating a culture of collective ownership, strengthening customer-centric commitments, and advancing sustainable business development.“The unified efforts of our entire workforce will significantly strengthen the bank’s path towards operational excellence and long-term institutional resilience,” he said. Through this initiative, the bank aims to increase deposit mobilisation and expand its credit card business while encouraging the active participation of employees across the organisation.The campaign is also expected to contribute to strengthening NRBC Bank’s position as a dynamic and sustainable financial institution committed to delivering greater value to its customers and stakeholders.Heads of branches and sub-branches from across the country joined the event virtually. The campaign operates under the theme “One Employee, One Scheme, One Card – Together We Build Our Bank”.Mohammad Abdul Qaium Khan, deputy managing director and chief operating officer; Md Shaheen Howlader, deputy managing director and chief business officer; Tanushree Mitra, head of credit risk management division; and Faisal Ahmed, chief human resource officer, along with other senior executives, were also present.