New Car Buyers view heated seats as the most wanted feature in a vehicle.
Safety features make up a large portion of the list of wanted features.
A growing number of car shoppers trust advanced driving features such as lane-keep assist and automatic braking.
Car shoppers face a myriad of choices that start at a high level before being boiled down to checkboxes on an order form. You start with a given make and model before moving on to trims, powertrain choices, and then on down to the nitty-gritty luxury and tech features.
According to automotive market research firm AutoPacific, however, there is one feature that stands above the rest: heated seats. Car shoppers want to keep their backsides toasty more than anything else, making heated seats the number-one feature for new-vehicle shoppers.
