BEDMINSTER, N.J. — LIV Golf CEO Scott O’Neil announced that the league has secured a new lead investor that will fund LIV moving forward.
The identity of the new investor was not revealed, nor was how much money has been committed. O’Neil had previously said LIV was seeking to raise as much as $350 million to keep the league afloat in 2027 and beyond. The mystery backer will be replacing the Saudi PIF, which announced in April that it would stop funding LIV after the 2026 season, which ends later this month, after spending around $6 billion on the league since launching it in 2022.
O’Neil made the announcement Wednesday morning at Trump Bedminster ahead of this week’s LIV Golf New York event, which begins Thursday. O’Neil was not originally scheduled to speak in person to the media, but was added to Wednesday’s schedule late Tuesday afternoon, after he met with players and league staff in various meetings and informed them all of the deal—also without any further specific details
“We’re very fortunate that a lead investor has signed a term sheet approved by our board, which will carry and fund LIV going forward,” O’Neil said at a press conference in front of the media, LIV staffers, team GMs, and other league personnel. “So, it’s very good news for us. “This is real-time information. We have good excitement.”
