Pipedrive Acquires Outfunnel, Bringing Its Top-Rated Marketplace App Home

Pipedrive Acquires Outfunnel, Bringing Its Top-Rated Marketplace App Home

Pipedrive is bringing automatic sales and marketing sync directly into the product, replacing the need for a separate integration

Pipedrive, the easy and intelligent CRM for small and medium-sized businesses, today announced the acquisition of Outfunnel, an Estonian sales-and-marketing automation startup and the top-rated app on the Pipedrive Marketplace. Financial terms were not disclosed.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260805416524/en/ Pipedrive welcomes Outfunnel co-founders Markus Leming and Andrus Purde, whose sales and marketing data synchronization technology is being integrated directly into Pipedrive CRM. (Photo by Andres Koljalg)

The acquisition solves a problem every growing business knows. Sales and marketing run on separate tools, with separate data. One team trusts the CRM. The other trusts the marketing platform. Nobody has the full picture.