Jumio’s selfie.DONE™ Eliminates the ID Scan for Trusted Users in North America
Expansion reflects a shift from day-zero verification to ongoing recognition, replacing traditional ID scans to radically boost conversion rates, reduce friction and fraud, and build trust with every interaction
Jumio, the leading provider of AI-powered identity intelligence, today announced the launch of its reusable identity solution, selfie.DONE, across North America. This expansion marks the next phase of Jumio’s global rollout of true reusable identity, following its successful launch in Latin America earlier this year.
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With selfie.DONE, the days of starting every onboarding flow with an ID document are over. By leveraging a global, consented identity graph, businesses can instantly recognize trusted users with just a selfie and only ask for a document when needed. For a large and growing share of enrolled users, that means reducing the highest-friction step in identity verification, and thus scanning an ID document disappears entirely. This approach acts as a fast lane for high-trust identities, whereas anyone the system cannot confidently recognize or match remains subject to full verification. This allows regulated organizations to reduce onboarding friction without compromising the rigorous security standards or compliance requirements necessary to operate with confidence.
