Online Platforms Face Growing Pressure to Strengthen Age Assurance
New Jumio research finds 75% of consumers are willing to verify their age online and reveals growing support for reusable identity as a proportionate path to protecting minors and personal data
Jumio, the leading provider of AI-powered identity intelligence, today released new findings from its 2026 Online Identity Study, revealing strong consumer support for protecting minors online and growing expectations for platforms to implement effective, proportionate age assurance.
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The research found that 81% of global consumers think access to age-gated materials online is harmful to minors. Consumers also indicated that they are open to participating in age verification efforts, with 75% saying they are willing to verify their age online to ensure minors cannot access adult products and platforms.
