Global first-half 2026 sales fell 6.7% to 1,506,052 vehicles.
US sales rose 0.3% to 489,809 vehicles while US production increased 24.2% to 303,677 through the first half of 2026.
Shifting Rogue, Pathfinder and Frontier production to US plants avoided about $2.3 billion in tariff exposure.
Nissan’s global numbers are going the wrong way. Worldwide sales in the first half of 2026 dropped 6.7 percent to 1,506,052 vehicles and production fell 6.8 percent, with June alone down 8.3 percent and overseas markets like China and Europe taking the biggest hit. In the middle of that slump, the United States has turned into Nissan’s bright spot.
In the US, Nissan sold 489,809 vehicles in the first half of 2026, a 0.3 percent gain in a market where overall sales are softening. That modest uptick rides on a 24.2 percent jump in US production and a fast shift to building Rogue, Pathfinder and Frontier here, which sharply cuts tariff exposure and freight risk.
