‘Vibe coding’ is now firmly a part of mainstream business language. But understanding what that means in practice, how it applies to a heavily regulated function like finance and what the next evolution holds are more complex questions.
Finance functions have traditionally been cautious about adopting new technologies. Since financial outputs flow directly into audited results, there is little room for error. Precision, traceability and data security are paramount.
At Boston Consulting Group (BCG) we are now witnessing a major shift across the industry. AI is becoming ubiquitous across finance teams and wider corporate functions.
Enter vibe coding. This term describes a new wave of AI-driven custom application development that promises faster development and more efficient processes, if the right guardrails are in place.
Traditionally, end-user computing required IT support or complex spreadsheet engineering. Today, finance teams across the Asia Pacific region are using cloud-based AI models to build their own tools using natural language. They are learning which problems are best solved with AI, creating a credible path to build targeted applications without waiting for long IT development queues.









