Kenya widely receives acclaim as a hotbed for entrepreneurship. Not only do we come up with unique innovations such as in the financial technologies and development economics spaces, but also involve copycat ventures that then outperform the first movers into a sector.
While many millions of us choose entrepreneurship as our main economic activity, millions more of us also choose entrepreneurial side hustles even if we are gainfully employed in the formal job sector. Side hustles range of course from farming to shops to consultancies and everything in between. We cover all the bases.
In Kenya, we are by our very nature and culture a very hopeful and optimistic people. This contrasts to some of our neighbours, such as Ethiopia, where researchers find high degrees of fatalism feeling that there is little one can do to change one’s lot in life and therefore must just face the realities dealt to them. But in Kenya, we actively strive and angle to enhance our economic futures and that of our families.
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