HTeaO Appoints Brian Wise as Chief Executive Officer
Veteran Franchise Operator to Lead Next Phase of National Growth Following Additional Investment from Crux Capital and Trive Capital
HTeaO, the nation’s leading iced tea franchise, today announced the appointment of Brian Wise as Chief Executive Officer. Wise, who most recently served as Chief Operating Officer of Freddy’s Frozen Custard & Steakburgers, joins HTeaO as the Company enters its next phase of national expansion. His appointment follows an additional growth investment completed in April 2026 by Crux Capital and Trive Capital, the two Dallas-based private equity firms that first partnered with HTeaO in January 2023 and now hold a majority interest in the Company. HTeaO Co-Founder Justin Howe will transition to the role of Executive Chairman of the Board. Howe will remain engaged in the Company’s long-term strategy, brand vision and product innovation, working closely with Wise and the executive leadership team.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260804176709/en/ Brian Wise has been appointed Chief Executive Officer of HTeaO, the nation’s leading iced tea franchise. (Photo courtesy of HTeaO)
