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Innovation leaders face increasing pressure to deliver breakthrough products faster while making smarter investment decisions. Yet, new research shows that many organizations continue to lose significant R&D budget on projects that never reach commercialization, even as AI adoption accelerates.

Based on a survey of more than 200 senior R&D professionals across North America, the UK, and Europe, this industry report reveals where innovation teams are losing time, budget, and competitive advantage—and how better intelligence can improve decision-making before costly investments are made.

In this report, you’ll learn:

Why more than one-third of organizations spend 25–40% of their R&D budget on projects that never reach market.