PARIS — Pandora‘s season of change is continuing with the arrival of André Branch as new president for North America on Aug. 15.
Most recently chief executive officer of Ariana Grande’s R.e.m. Beauty, Branch succeeds Luciano Rodembusch, who left the Danish jewelry giant in February.
“André is a highly accomplished commercial leader with a strong track record of driving growth across global consumer businesses,” said Massimo Basei, chief commercial officer at Pandora. “His ability to combine strategic clarity with disciplined execution makes him exactly the right person to lead our North America business and drive the next phase of growth in the region.”
At Pandora North America, he will oversee Pandora’s next phase of expansion in the region, with a mandate to deepen customer relevance, broaden the brand’s appeal and capture “significant growth opportunities,” the company said.
The firm announced plans for a new, larger Maryland distribution center in 2025. At the time, Pandora said the move marked a “significant milestone” and reinforced its “long-term commitment” to the U.S., its largest and fastest-growing region.
