UAE-based startup 121 Living, founded by Syrian entrepreneurs Rami Kaiem, Feras Kaiem, Waseem Qudmani, and Kinan Madi, has launched My Syria, described as Syria's first integrated super app for tourism, lifestyle services, and digital payments. The initiative was launched with strategic support from Syria's Ministry of Tourism.
The platform currently integrates eight services, including hotel bookings, restaurants, transportation, tourist attractions, experiences, and food delivery, with plans to expand to more than 40 verified tourism and hospitality providers across Syria.
My Syria is the first platform in Syria to support cross-border digital payments through Apple Pay, Google Pay, Visa, Mastercard, and American Express, allowing international visitors to book and pay digitally within a single application.
The company aims to accelerate Syria's digital transformation by simplifying travel, tourism, and lifestyle services while expanding the platform's geographic coverage and service offering in future phases.
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