“Spider-Man: Brand New Day” has broken box office records across the Middle East, scoring the region’s biggest opening of all time, according to Empire Entertainment, which serves as exclusive theatrical distributor for Sony Pictures across the region.
Across the four-day period of July 30 to Aug. 2, “Brand New Day” generated a total $18.4 million from Middle East movie theatres, said Empire, with the UAE accounting for $7.4 million and Saudi Arabia $5.4 million, “making them the film’s two biggest markets in the region.”
By contrast, “The Odyssey” recently opened at $2.8 million in the UAE and $2.6 million in Saudi, according to Box Office Mojo.
The Tom Holland-led superhero sequel also scored highly with audiences across Egypt, Kuwait, Qatar, Bahrain and Oman, “reaffirming the Middle East’s growing importance as one of the world’s strongest theatrical markets for major blockbuster releases,” the Empire statement noted.
“When a film performs this strongly, it tells us something crucial: audiences across the region are increasingly choosing cinema as their destination for entertainment,” commented Empire Entertainment president Mario Haddad Jr.
