Digital transformation is often associated with cutting-edge technologies like AI. But according to Mirela Siani, real transformation starts somewhere much less glamorous.
“We started by fixing the basics,” said Siani, Transformation and Technology director at Ipiranga, one of Brazil’s largest fuel distributors.
Ipiranga operates almost 6,000 service stations nationwide. Headquartered in Rio de Janeiro, the company has more than 6,200 B2B customers and 1,500 convenience stores. Ipiranga generates $120.7 billion in revenue, yet despite its size and market leadership, the company faced a critical problem: repeated project failures.
Working on the root cause
“Before we could start investing in new technology, we needed to take a good look at why some of our initiatives were not generating the expected value for the business,” Siani said, speaking at the TAC Insights conference for SAP for Energy and Utilities in Toulouse. “We needed a rigorous RCA.”
