From one founder's recovery journey to a global skincare brand redefining hydrogel technology.
SEOUL, South Korea, Aug. 4, 2026 /PRNewswire/ -- Not every skincare brand begins in a laboratory. Some begin with a personal experience.For Biodance, everything started after founder Mihwa Kim's recovery from a serious accident in 2013. During her recovery, she discovered how medical-grade hydrogel creates the optimal environment for skin to restore itself naturally. That experience inspired a simple question: Why couldn't this technology be reimagined for everyday skincare?That question became the foundation of Biodance's philosophy: helping skin restore its natural balance through hydrogel technology while creating skincare that supports long-term skin health rather than temporary results.
Today, Biodance has become one of the fastest-growing K-beauty skincare brands worldwide, with more than 300 million masks sold, over 1 billion video views, and a presence in 90+ countries. The brand's bestselling Bio-Collagen Real Deep Mask has earned a loyal global following and established Biodance as a leader in hydrogel skincare.
From One Viral Mask to a Complete Skincare RoutineBuilding on the global success of its #1 Bio-Collagen Real Deep Mask, Biodance is expanding its hydrogel philosophy into a complete skincare routine.
