An Aussie tech giant has officially become one of the biggest winners of the AI boom, overtaking a number of the biggest US heavyweights currently making waves in the industry. As billions of people around the world rush to embrace the wildly exploding new tech innovation, Sydney-based editing app Canva has emerged as a company to contend with in the global AI race.Claude, Grok, DeepSeek and Perplexity all placed behind the picture editing platform for overall visits. Only ChatGPT had more page views across the globe.The company attracted an estimated 10.5 billion website visits between May 2025 and April 2026, according to a new report from analytics platform OneLittleWeb, which tracked more than 9,500 AI tools across 170 categories.ChatGPT generated a whopping 64.7 billion visits over the same period.Canva finished well ahead of Google’s Gemini (6.9 billion visits), China’s DeepSeek (3.8 billion), Anthropic’s Claude (3.4 billion), Elon Musk’s Grok (2.5 billion) and Perplexity (2.3 billion).The figures tell one of the more remarkable stories of the AI era. While much of Silicon Valley has spent the past two years battling to build the smartest chatbot, Canva has taken a slightly different approach, embedding artificial intelligence into a product millions of people were already using every day.Rather than trying to convince users to visit another AI chatbot, the Australian company has turned AI into another feature inside its design ecosystem.The strategy appears to be paying off.Over the past year, Canva has aggressively repositioned itself from a graphic design platform into a broader AI productivity suite.The company has launched conversational design tools through Canva AI 2.0, introduced automated workflows, expanded integrations with workplace software, and recently unveiled Canva Code 2.0, allowing users to generate websites using natural language prompts.According to the report, Canva captured 96.28 per cent of all web traffic in the AI design generator category.Perhaps most notable was the fact the platform attracted more visitors than DeepSeek, Claude and Grok combined.While Canva’s annual traffic growth of 15.5 per cent was relatively modest compared to newer AI challengers, the company was already operating from an enormous user base, adding another 1.4 billion website visits over the year.Earlier this year venture capital giant Andreessen Horowitz also ranked Canva among the world’s most-used consumer AI applications, ahead of rivals including Claude, Grok and DeepSeek.The report paints a broader picture of an AI industry rapidly consolidating around a surprisingly small number of platforms.Across the 9,531 AI tools analysed, users generated an estimated 144.5 billion website visits over the past year — a 40.1 per cent increase.Almost 90 per cent of all that traffic flowed to just 100 AI tools. Even within that elite group, one company continues to tower above the rest.ChatGPT still on topChatGPT alone accounted for 44.76 per cent of all AI website traffic, meaning almost one in every two visits to an AI platform went to OpenAI’s chatbot.The chatbot boom also shows little sign of slowing.Chatbot platforms generated 86 billion visits, accounting for almost 60 per cent of the entire AI market after growing more than 90 per cent year-on-year.But competition in that space is accelerating rapidlyGoogle’s Gemini recorded one of the biggest surges, with traffic jumping 450 per cent after adding 5.6 billion visits over the year.Claude grew 250 per cent, while Elon Musk’s Grok posted the fastest growth among the top 10 AI tools, soaring 731 per cent.Despite those gains, ChatGPT still added the largest number of users overall, increasing annual traffic by 26.6 billion visits.The rise of general-purpose AI assistants also appears to be reshaping the internet at breakneck speed.Several standalone productivity platforms are losing users as people increasingly rely on chatbots capable of handling multiple tasks inside a single conversation.Google Translate recorded the largest decline, shedding around 1.5 billion annual visits, while Chegg, Quizlet, QuillBot and Grammarly all posted big falls.Instead of jumping between dedicated writing, translation and study apps, users increasingly appear to be asking ChatGPT, Gemini and Claude to perform those jobs instead.The concentration has sparked broader industry criticism over the monopolisation of information, with fears that information will be slowly presided over by a small group of companies.Sam Altman, who is making billions off AI with OpenAI, has simultaneously warned people may be left with no freedom or privacy in a future controlled by artificial intelligence.But despite the extraordinary growth, AI still occupies a surprisingly small corner of the web.Across more than 10,000 major websites tracked by OneLittleWeb, AI platforms accounted for just 4.2 per cent of total internet traffic, suggesting the technology still has significant room to grow as AI becomes embedded across more consumer products and workplace software.The US generated the highest volume of AI traffic with 29.2 billion visits, while Singapore ranked first for adoption intensity, recording 16.1 million AI tool visits per 100,000 people.