Snap Inc.
(NYSE:SNAP) said its $2,195 artificial intelligence-powered Spectacles are a long-term investment, with CEO Evan Spiegel acknowledging that mass-market adoption is unlikely before the end of the decade even as the company continues to invest in what it sees as the next computing platform.
Mass Market Adoption May Take Years Speaking on the company's second-quarter earnings call, Spiegel said Snap plans to unveil its augmented reality glasses at its Sept. 16 event before a commercial launch later this year.
"I think it will be towards the end of the decade before we see mass market consumer adoption," the CEO told analysts.
Spiegel added that the company remains focused on demonstrating the long-term value of its investment in specs as it works to build a new computing platform powered by AI.
