Samsung Electronics and Amazon's next-generation HDR10+ Advanced technology applied on Prime Video streaming platform / Courtesy of Samsung Electronics
Samsung Electronics has introduced the world's first video content using its new HDR10+ Advanced technology on Amazon's Prime Video streaming platform, expanding a long-running partnership aimed at improving picture quality for premium home entertainment, the company said Tuesday.
The new technology builds on HDR10+, Samsung's open high dynamic range (HDR) standard that optimizes brightness and color on a scene-by-scene basis.
HDR refers to display technology that delivers greater contrast, brighter highlights and a wider range of colors than conventional video formats, helping televisions reproduce images more realistically.
HDR10+ Advanced adds two new features — Enhanced Overall Brightness and Intelligent Motion Smoothing — designed to further improve image quality across a wider range of content.
