Publication volume is easy to measure. Publication impact is not. Most Medical Affairs teams know the difference but are still reporting on the metrics they can get, not the ones that actually answer leadership's questions.Join us for a practitioner conversation on what meaningful publication strategy measurement looks like—and what it takes to get there.We'll cover:What "Return on Education" means and why it's the KPI Medical Affairs should ownPerformance & scientific Share of Voice: how to benchmark your publications against competitors, by drug or disease area, and what that revealsValue over volume: how leading teams are identifying which publications actually drive HCP engagement—not just which ones existPublication strategy—using past performance and competitor benchmarking to shape future publicationsThe real cost of static, agency-mediated reporting in a world that moves daily
Speakers
Independent Consultant, Medical Affairs & Communications Strategy
Carrie Brubaker Medical Affairs Consultancy
Spanning the United States and Europe, Carrie’s multi-disciplinary trajectory has evolved across environments including academic research, healthcare, and the pharmaceutical industry. She holds a Ph.D. in Biomedical Engineering and has first-hand knowledge of hospital systems and healthcare professionals’ ways of working in multiple global geographies. Carrie is passionate about the patient experience and how digital transformation plays an ever-increasing role in healthcare and life sciences industries, and with this, the examination of digital literacy and the role of artificial intelligence.
