Hollywood increasingly sees YouTube as its major competition, and per a new report, free tiers from streamers like Disney+ and Paramount+ might be the answer.

Streamers like Disney+, Paramount+, and Netflix exploring free tiers in various ways

James Faris writes at Business Insider:

Hollywood giants Disney and Paramount Skydance are exploring adding free tiers to their subscription services to build audiences, grow advertising revenue, and turn curious newcomers into customers…Netflix co-CEO Greg Peters said in mid-July that “a free offering could make sense in some markets.”

Recently, Disney’s Chief Product & Technology Officer Adam Smith reportedly “spoke about enabling free-tier content during a streaming town hall.”