RD Saúde launches Raia Conceito, a premium beauty concept in São Paulo, with 2,500 new products and a ticket 2-3x higher than standard stores.
Retail & Consumer
Key Facts
—The Store. RD Saude opens its first premium beauty concept, Raia Conceito, on 5 August in São Paulo’s Itaim Bibi district.
—The Scale. At 364 square metres, it is more than double a typical pharmacy and adds over 2,500 new beauty products.
—The Bet. RD expects the average basket to be two to three times larger, with beauty reaching about 40% of sales.
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