We often speak of loving things like a cosy sweater or new camera. But this talk is not generally taken literally. It’s a kind of emotional shorthand. We use it to express our fondness for precious objects.

Life and love are complicated, however. And sometimes, people do proclaim romantic love for inanimate objects. They form intense emotional attachments to sex dolls, body pillows or holographic avatars of fictional characters. One example is Akihiko Kondo, who in 2018 “married” Hatsune Miku, a computer-generated pop singer famous for starring in video games and touring with Lady Gaga. Kondo knows Miku isn’t real, he says. But his love for her is.

AI is generating a new kind of “thingly” love. An increasing number of people say they’ve fallen in love with an AI chatbot – both personally tailored companions created by popular apps like Replika or Character.AI, and everyday large language models like ChatGPT and Claude. AI love is on the rise.

Dating today can feel like a mix of endless swipes, red flags and shifting expectations. From decoding mixed signals to balancing independence with intimacy, relationships in your 20s and 30s come with unique challenges. Love IRL is the latest series from Quarter Life that explores it all.