Strive, Inc. has crossed a symbolic threshold. The NASDAQ-listed asset manager, trading under the ticker ASST, has purchased an additional 20 Bitcoin, pushing its total corporate treasury holdings to 20,020 BTC. It is a small purchase in absolute terms, but the milestone number is the point.
The company has now completed 26 separate Bitcoin purchases since September 2025, accumulating more than 12,000 BTC in 2026 alone. That represents a 166% increase in holdings year-to-date, which is a pace that puts Strive among the most aggressive corporate Bitcoin accumulators in the market right now.
The numbers behind the strategy
Strive’s total Bitcoin position is valued at approximately $1.3B, with an average acquisition cost of roughly $94,716 per BTC. Those are the figures the company is working against as it benchmarks every capital allocation decision against Bitcoin’s performance.
Strive is not just holding Bitcoin as a passive reserve asset. The firm has explicitly framed Bitcoin as the primary benchmark for all internal capital decisions: if a business move does not help Strive accumulate more Bitcoin or increase its Bitcoin-per-share metric, it probably does not get approved.
