Strategy, the company that turned corporate Bitcoin accumulation into a personality trait, just parted ways with 1,637 BTC. That brings its total stash down to 842,138 Bitcoin, a number that still makes it one of the largest corporate holders of the asset on the planet.
The sale is modest by Strategy’s standards. But it’s part of a pattern that’s worth paying attention to, especially when paired with the company’s Q2 disclosure of an $8.32 billion loss on its digital asset positions.
The buy-sell balancing act
Here’s the thing about Strategy’s Bitcoin activity in 2026: the selling barely registers compared to the buying. Year-to-date, the company has purchased 174,895 BTC while selling just 3,620 BTC. That’s a net increase of roughly 25% in total holdings since the start of the year.
As of July 6, 2026, Strategy’s reported holdings stood at approximately 843,775 BTC, with a cumulative average purchase price of $66,384.56 per coin. The latest sale of 1,637 BTC trimmed that figure to the current 842,138 BTC.
