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IN JUNE 2026, eight Chinese ministries jointly issued guidelines to accelerate the integration of artificial intelligence with consumer industries, encouraging AI-powered cultural and tourism experiences.
A month later, the Ministry of Culture and Tourism unveiled the 15th Five-Year Plan for Building a Tourism Powerhouse, calling for more interactive tourism products and stronger integration of culture, tourism, sports and commerce.
The plan also encourages business districts to introduce intangible cultural heritage experiences, creative markets, live performances and distinctive local cuisine, providing a clear roadmap for innovation while ensuring traditional culture remains relevant in everyday life.
Across China, historical cities are moving beyond conventional sightseeing. Through immersive performances, role-playing tours, live character interactions, digital technologies, AI-assisted learning and creative cultural experiences, they are transforming history into something visitors can see, feel and participate in. These innovations make China’s rich cultural legacy more accessible, engaging and emotionally resonant for modern audiences.
