A new survey of 2,000 adults shows one in 10 Brits haven't taken a bath in more than a decade, with over half saying bathing has fallen out of fashion as shower vs bath preferences shift across the UK.Ellie Clibbens18:00, 02 Aug 2026Updated 18:14, 02 Aug 2026One in 10 Brits haven't had a bath in over a decade, new research has revealed. A survey of 2,000 adults found 51% believe bathing has become outdated. Nearly half (48%) now favour a shower, while 18% of people don't even have a bath in their homes. Others (14%) made this change specifically to help cut their water usage.‌Recent studies, including the Shower Market Report, have recorded a rise in renovations being carried out to remove disused baths. A fifth of people have had a bath taken out of their homes in a bid to create a bigger shower space (43%), modernise their bathroom (42%), or convert to a walk-in shower (31%).‌‌A spokesperson from leading smart Pay-As-You-Go energy supplier Utilita, which commissioned the research to support its award winning High5 tips series, including to keep showers to four minutes maximum, said: "Once a staple of the home, baths seem to have fallen out of favour for many across the UK."From homes getting smaller to costs getting higher, there are numerous reasons why this might be. But however you choose to clean and refresh, the most important thing is being conscious about your water usage, for the sake of both your pocket and the planet."A fifth of those without a bath cite a lack of time to unwind, while 33% are too impatient for the time they take to run. Other reasons for the drop in popularity included not wanting to use excessive water for either cost-saving or environmental purposes, with 77% describing themselves as mindful of the amount of water they use.‌Nine in 10 (90%) take deliberate steps to cut their water consumption, such as only filling the kettle with the water they need (55%), collecting rain to water plants (29%), limiting hosepipe use (29%), and re-using grey water (13%).More than a third (35%) have ditched baths for showers for precisely this reason. Three quarters (76%) also believe this makes a difference to lowering their water bills, with 77% saying the same about taking shorter showers.‌Three in 10 (32%) said knowing exactly how much money they could save or seeing real-time costs per minute (30%) would persuade them to cut down.Utilita's spokesperson added: "Swapping baths for showers or reducing the time spent doing either can be a small, easy change that can have a lasting impact."It's great to see so many people are already doing this and have faith in the money they could save on their bills from this simple act.Article continues below"And no matter whether you prefer baths or showers, everyone can be a water-savvy person."