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Spider-Man: Brand New Day received quite the friendly welcome in its opening weekend, as Sony Pictures‘ superhero feature starring Tom Holland and Zendaya got off to a spectacular start at the box office.
The movie scored a head-spinning $355 million from 4,487 North American screens to land as the second-biggest domestic launch ever. Analysts had been holding their collective breath all weekend in a photo finish between Spidey and Avengers: Endgame, as the latter’s $357.1 million opening from April 2019 ultimately hung on to retain its title as the No. 1 all-time domestic opening frame.
Spider-Man: Brand New Day created a slew of brand new records throughout the weekend, giving Sony its best opening ever. The movie’s historic $72 million from Thursday previews topped the previous best of $60 million in previews for Endgame. Brand New Day also set the record for the top opening Friday domestic sum with $168 million, surpassing Avengers: Endgame’s $156.7 million. Brand New Day took in $101.5 million on Saturday for the second-biggest tally ever on that day of the week.
“To be truly honest, it feels fantastic,” Sony Pictures chief Tom Rothman tells The Hollywood Reporter. As for what worked, he says, “You’ve just got to make a really, really great film. Now, there are other more mechanical factors. There hasn’t been one in five years, so scarcity has value. The audience is very, very connected with this character. It’s a very relatable story. No matter how old or young you are, everybody wants connection in the world. Everybody needs friends — and that’s what the movie is about.”
