TL;DRSnap stops recommending wholly AI-generated videos on Spotlight, joining LinkedIn and YouTube in a wider crackdown on AI slop
Snapchat will no longer recommend wholly AI-generated videos on its Spotlight feed. The change, effective this month, updates the platform’s recommendation systems to prioritise what the company calls “authentic, human-made content.” Users can still upload AI-generated videos, but those videos will no longer be surfaced to people who do not already follow the creator.
The move is an escalation of a policy Snap outlined in April under the banner “Still Spotlight, But Still Real,” which signalled that the platform would begin favouring original content. The company says the number of unique Spotlight contributors globally has grown more than 120 percent compared to last year, a figure it is framing as evidence that human creators are already choosing the platform.
Snap drew a deliberate line between AI as a replacement and AI as a tool. Content that has been enhanced or edited using Snapchat’s own AI creative features will remain eligible for recommendation, and those posts will carry transparency indicators showing that AI was involved. The distinction is between a video made entirely by a machine and one where a human used AI to sharpen the edit.
