Posted Jul 31, 2026 at 5:16 PM UTCJExternal LinkSnapchat will no longer recommend ‘wholly AI-generated videos’ in its vertical video feed.“As low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people,” Snap says.Content that’s been “enhanced or edited using Snapchat’s AI creative tools” may still be recommended, and they include “transparency indicators.”Update: Added Spiegel’s post.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jay Peters
Snapchat will no longer recommend ‘wholly AI-generated videos’ in its vertical video feed.
“As low-quality, repetitive, AI-generated content becomes increasingly common across the internet, we want Spotlight to remain a place where people can discover authentic creativity from real people,” Snap says. Content that’s been “enhanced or edited using Snapchat’s AI creative tools” may still be recommended, and they include “transparency indicators.” ”Stop the Slop!” says CEO Evan Spiegel. “We’re keeping it real on Spotlight.” Update: Added Spiegel’s post. [Link: Rewarding Authentic Creativity on Spotlight | https://newsroom.snap.com/rewarding-authentic-creativity-on-spotlight | Snap Inc.]
TL;DRAI
Snapchat excludes wholly AI-generated videos from Spotlight, keeping only human-created or AI-enhanced content. For tech leaders: this signals industry prioritization on authenticity, guiding AI developers toward enhancement tools (copilot, assistants) rather than full automation—value flows to AI-amplified human creativity.
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