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Lollapalooza’s 2026 lineup stretches far beyond the eight stages scattered throughout Chicago’s Grant Park.
As Lorde, Charli xcx, Jennie, Tate McRae, The Smashing Pumpkins, John Summit, Olivia Dean and The xx take the stage, dozens of brands are setting up their own miniature festival destinations, offering everything from Nütrl vodka seltzers (including their just-released peach flavor) and frozen cocktails to beauty touch-ups, roller-skating, skateboarding demonstrations and a Ferris wheel overlooking the grounds.
The four-day festival kicked off Thursday and runs through Sunday, Aug. 2. Below, find a guide to the biggest sponsored activations festival-goers can visit between sets. If you can’t make it in person, the sets are streaming live on Hulu and Disney+.
Nütrl
