Spider-Man Vs. The Avengers: 'Brand New Day' Could Break Record For Best Opening Weekend Ever Pequeño is a breaking news reporter who covers tech and more.Aug 01, 2026, 12:21pm EDTTopline“Spider-Man: Brand New Day” achieved the greatest opening day of all time at the U.S. box office Friday, according to multiple reports, generating $168 million and potentially setting the table for the highest grossing opening weekend of all time in the U.S.—an achievement held by Marvel’s “Avengers: Endgame.”Tom Holland speaks during the "Spiderman: Brand New Day" fan event at Aztlan Feria de Chapultepec on July 20, 2026 in Mexico City, Mexico.Photo by Eloisa Sanchez/Getty ImagesKey FactsThe $168 million grossed by “Spider-Man: Brand New Day” tops the previous domestic opening day record held by “Avengers: Endgame,” which brought in $157 million on its first Friday.This is a developing story. Check back for updates.LOADING VIDEO PLAYER...FORBES’ FEATURED Video